December 2021
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Dear readers,

another challenging year comes to an end. And just as always, we are here for you in these turbulent times. Just recently we met with Julius Bosak, our new representative in the USA, and discussed the wide range of opportunities for international companies in Hessen.

We also had an interesting conversation with Geely's Frank Klaas (Vice President Communications Europe), Meng Zhu (PR Specialist), and Stefan Kammerer (Business Project Manager). The Chinese car manufacturer Geely opened its new Lotus Tech Innovation Centre in Hessen. We visited the place where the new Lotus sports car will be developed and had a discussion full of superlatives, touching on Germany’s largest Chinese community, the most expensive potholes in Hessen, and the region’s largest EV charging park.

In this newsletter you will also find out about the new International Sustainability Standards Board, how our international network can support you, and why people from all over the world enjoy our region – not only during Christmas time.

Wishing you and your loved ones happy holidays and a good start to the new year.

Dr. Rainer Waldschmidt

Chief Executive Officer
Hessen Trade & Invest

Your Contact in the USA

Julius Bosak is Hessen's new representative in the USA

Hessen's new representative in the USA is Julius Bosak. The USA representation based in Chicago is a joint project of Hessen Trade & Invest GmbH and FrankfurtRheinMain GmbH International Marketing of the Region (FRM GmbH).

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A Hessian-Chinese Success Story

Lotus Growing Near Frankfurt Airport

A company with a global workforce of 120,000 that sold 2.1 million vehicles last year, and that has five development centers in China, Sweden, the United Kingdom – and now Hessen. Who are we talking about? Chinese automaking group Geely. The company opened its new Lotus Tech Innovation Centre in Raunheim in Hessen. We met up with Geely’s Frank Klaas (Vice President Communications Europe), Meng Zhu (PR Specialist), and Stefan Kammerer (Business Project Manager) to talk about the place where the new Lotus sports car will be developed. The discussion was full of superlatives, touching on Germany’s largest Chinese community, the most expensive potholes in Hessen, and the region’s largest EV charging park.

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Developments in Hessen

No Room for Bullshit Bingo

This year ends with exciting developments in the Hessian startup ecosystem: The Canadian unicorn Freshbooks bought the Frankfurt-based company Fastbill. In an interview with startuprad.io René Maudrich, CEO and founder of Fastbill, talks about his experience of founding a startup, the recent takeover, and reveals what he would ask for if he had one wish regarding politics in Hessen.

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The newly established International Sustainability Standards Board (ISSB) will be headquartered in Frankfurt

Frankfurt in Hessen has been awarded as the main location for the new International Sustainability Standards Board, which is to set global standards in the field of financial sustainability reporting.

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Essity launches green hydrogen pilot for CO2-free tissue production in Hessen

Hygiene and health company Essity is launching a pilot project to run a paper machine CO2-free with green hydrogen in the company’s production facility in Mainz-Kostheim, Hessen. For this purpose, natural gas is successively replaced by green hydrogen on the site’s largest paper machine during ongoing production. The project is the first of this magnitude in the paper industry. Essity’s investment in the pilot project amounts to 4 million euros.

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Meet us at these Events

07. Dec 2021

MedTech & Biomedicine ASEAN – Hessen Investor Conference 2021

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24. Jan - 27. Jan 2022

Arab Health 2022

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28. Feb - 03. Mar 2022

Mobile World Congress 2022

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08. Mar - 10. Mar 2022

JEC Composites World 2022

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How We Can Help You

Advisory Services

Networks

Your Founding Process

Your Expansion in Hessen

Imprint

Hessen Trade & Invest GmbH
Konradinerallee 9
65189 Wiesbaden
Phone +49 611 95017 8661
info@htai.de

Concept, text and editing
Daria Dietz (responsible according to German Press Law)

CEO:
Dr. Rainer Waldschmidt

Chairman of the Supervisory Board:
State Secretary Dr. Philipp Nimmermann

Register Court:
Wiesbaden Municipal Court:
HRB 26657
VAT ID No. DE285787703

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